Press kit

Approved marks, type, color values, and company facts for journalists, partners, agencies, and the internal team. Download the complete kit, or take individual files from the sections below. Everything here is current; nothing on this page is a mockup.

The short version. Every line below is specified in full further down the page.

Clear space is measured against a feature of each drawing, not a fixed number of pixels, so the rule survives scaling. The dashed box is the exclusion zone; the mark beside it is drawn at its true minimum size on screen.

Double the exclusion zone when another logo, a rule, or a page edge sits beside a mark. Nothing enters the zone: not type, not imagery, not a border, not a fold.

Ink marks go on backgrounds at or above roughly 85% luminance. White marks go on everything below it. When a photograph crosses that line inside the exclusion zone, the mark needs a plate, not a shadow.

• White (approved)

  The primary surface. Ink mark, full contrast.

• Ink (approved)

  The reversed surface. White mark, full contrast.

• Brand Blue (approved)

  White only. The ink mark does not clear contrast on this field.

• Brand Blue, ink mark (not approved)

  Never. The mark disappears into its own brand color.

• Mid grey (not approved)

  Never. A mid tone leaves the white mark with almost no contrast and the ink mark only just enough. Pick a surface, not a middle.

• Photography, plated (approved)

  White mark on the dark end of the image, or on a solid plate.

Every tile below is wrong. They are rendered from the real components with the mistake applied in CSS, so no altered artwork exists anywhere to be found and reused by accident.

• Stretched or squashed (not approved)

  Scale proportionally. Hold shift.

• Recolored (not approved)

  Ink, white, and Brand Blue are the whole palette for a mark.

• Rotated (not approved)

  Marks sit level. There is no angled variant.

• Shadowed or glowing (not approved)

  The marks are flat. Fix contrast with a plate, not an effect.

• Outlined (not approved)

  No stroke, ever. Use the mono mark where you need one color.

• Below the minimum size (not approved)

  The dot closes up and the monogram turns to mush. 24px is the floor.

• Cropped or bled (not approved)

  The square mark's field is part of the drawing. Keep it whole.

• The More Life Company

  Retyped (not approved)

  The wordmark is drawn artwork, not Geist set in caps.

• A platform mark names a technology, never the company. Where a reader needs to know who makes it, the corporate mark or the company name appears separately on the page, not locked up beside the platform mark.
• One color, ink or white, chosen from the background. These are single-color drawings; there is no blue variant and no accent color per platform.
• In running text the names carry ™ on first mention and sit in sentence case: Agrarius™, Quicksome™, Quicksol™. The drawn marks are for artwork, not for setting a name inside a sentence.
• Clear space and minimum size follow the horizontal wordmark: one cap height on every side, 140px or 38mm as the floor.

Two faces, both openly licensed, both free to install and embed. The TTF is the desktop file for design tools; the WOFF2 is for the web. Each download includes the license, which has to travel with the files.